Nick Ford


President, Sales – ULTra PRT

Nick Ford has worked closely with business planning functions, providing strategy guidance and market development support throughout his career. In his previous role he was Product Planning Director at TRW with global responsibility for their £3 billion automotive steering business providing strategy guidance for their electric steering products. Prior to this Nick was responsible for leading Lucas/TRW’s developments in Advanced Driver Assistance Systems technologies including ACC and Lane Departure Warning and was instrumental in setting up a JV company with Thales for 77 GHz radar sensor development and production.

Nick has 13 years of automotive experience preceded by 23 years in Aerospace and Defence at British Aerospace and Lucas. As well as holding senior management positions in these corporations, Nick has been MD of EMM Computers, a technology start up company which exceeded $ 1 million turnover in its first year of operation.

Since becoming an independent consultant in 2003 Nick has been supporting ULTra PRT Ltd with the development of the UK market for the ULTra system . More recently Nick has taken on the role of Sales Manager coordinating the response to the global interest in ULTra.